Product Owner - Marketing Performance

We are only able accept applications made by email in English and we can only consider applicants already commutable to our office in Malmö, Sweden.

WHY WE WILL LOVE YOU

You are passionate about customer centricity, marketing and communication. You excel at translating marketing technology trends into meaningful solutions and thrive in agile environments, adapting quickly and embracing continuous learning. You inspire teams, stakeholders, and others who are important to creating products that customers love. You focus on outcomes, and you like to question existing solutions as you are constantly looking for new and better ways. Moreover, you are energized by being a true leader, working both independently and across functions in a truly collaborative way. Of course, you share and live the IKEA culture and values.

You are motivated by a dynamic and fast-paced environment where innovation, adaptability, and collaboration are key. Your collaborative approach and leadership experience will help you foster strong relationships across teams and become an acknowledged partner to your stakeholders.

To be successful, you should have proven experience in Product Management, ideally in a Product Owner role or similar, with at least 3 years of leadership experience in best-practice digital product development.

TO SUCCEED IN THIS ROLE, YOU WILL NEED:

• Product Management: A robust product mindset paired with a strong understanding of big data. Expert communication skills and extensive experience in telling compelling narratives to gain buy-in with a variety of key stakeholders. Good knowledge of product discovery & optimization techniques, and both qualitative & quantitative user research. You have a proven track record of creating and owning product vision, strategy, and roadmaps.

• Agile Practices: Experience with Agile development methodologies, including leading events such as backlog refinement and sprint planning, as well as developing and writing user stories to guide product development and deliver value at pace.

• Collaboration: Demonstrated ability to engage with engineers, data analysts, designers, and peers in constructive and collaborative relationships. Proven track record of successfully creating change in complex environments.

• Data-Driven: Skilled in data analysis, insights & performance visualization, defining and measuring key performance indicators (KPIs). You demonstrate a data-driven approach to decision making, both in day-to-day management and in making strategic trade-offs.

• Industry knowledge: Expertise in the MarTech industry and experience in working with SaaS solutions. Good understanding of marketing campaign performance analysis and driving MROI through continuous improvement.

• Privacy Knowledge: Good understanding of data privacy regulations and commitment to ensuring data compliance.

• Innovation Mindset: Passionate about staying updated on emerging trends and fostering a culture of experimentation and innovation within the team.

A DAY IN YOUR LIFE WITH US

As a Product Owner for Marketing Performance, you will play an essential role in driving the organization’s marketing technology initiatives to enable operational excellence and data-driven decision making at scale for the many IKEA co-workers. More specifically, you will co-create digital solutions together with data and machine learning experts, business partners and end-users to translate marketing performance data into business insights and facilitate real-time marketing optimization around the globe.

IN THIS ROLE, YOUR RESPONSIBILITIES INCLUDE:

• Product: Establish and maintain a clear product vision, strategy, and roadmap, leveraging product discovery & optimization techniques. Actively research co-worker needs and business opportunities using quantitative and qualitative data. Use insights and data to solve friction points and problems in ways our co-workers love. Collaborate on backlog refinement, sprint reviews, and ensure success metrics as well as requirements are well-defined.

• Stakeholder Management: Act as the main point of contact and subject matter expert for marketing performance insights. Collaborate with cross-functional teams, build trust, and strong partnerships with key stakeholders.

• Analytics: Together with engineering, data, and machine learning experts, establish and implement best practices to track, aggregate, measure, attribute, and visualize relevant data across all marketing channels, so that time-to-insight is minimized, and data-driven tactical decisions can be taken when it matters.

• Innovation: Apply a data informed and experimental approach to deliver successful outcomes that meet objectives and co-worker needs.

TOGETHER AS A TEAM

At Group Digital, Growth & Marketing, we set IKEA’s digital agenda, keeping us responsive in a rapidly changing world. Through innovation and collaboration, we develop digital products and services that help us stay connected to customers and provide consistent value. Within Marketing Activation, we have the vision to deliver a tailored and engaging IKEA experience at the right moment and in the right channels to attract new customers and create lasting relationships. We aim to have seamlessly integrated, personalized, and consistent messaging so that more people feel it’s “my IKEA!” We are a growing domain with many opportunities to shape the future of marketing within IKEA.