CRM Manager

Northmill is a Nordic bank on a mission to improve financial lives. We create a different banking experience, digital yet personal. From our base in Stockholm, we provide forward-thinking financial services to over 600 000 consumers and 3 300 businesses - with products ranging from savings and real-time payments to flexible lending and smart tools for entrepreneurs.

Northmill has remained profitable every year since its founding in 2006. We believe in accessible, fair, and future-ready banking for individuals and businesses alike.

We are on an exciting growth journey and are now looking for a driven CRM Manager who wants to be part of shaping the customer relationships of the future.

About the role

We’re looking for a strategic, hands-on CRM Manager to take full ownership of the customer lifecycle across both B2C and B2B. This is not a campaign scheduler role – it’s about building a CRM ecosystem that drives growth, retention, and lifetime value across multiple verticals.

You will lead lifecycle marketing efforts – from onboarding and activation to monetisation and winback. You’ll work cross-functionally with Product, Analytics, Tech, Compliance, and Creative, and operate Braze (and related tools) to deliver event-driven, personalised, and compliant communication at scale.

What you'll do

• Own and execute the full CRM lifecycle strategy for B2C and B2B products.
• Build lifecycle journeys for onboarding, engagement, upsell, retention, winback.
• Design flows that improve customer lifetime value (CLV) and reduce churn.
• Operate and evolve journeys in Braze, leveraging segmentation, dynamic content, and real-time triggers.
• Run A/B and multivariate tests to optimise each stage of the funnel
• Monitor KPIs such as activation, retention, product penetration, and winback – and take action based on insights.
• Ensure all touchpoints comply with legal and regulatory requirements (e.g., credit, dormant accounts.

Your background

You’re a hands-on CRM specialist who loves building journeys, testing flows, and optimising performance. You have a structured, data-driven mindset and are comfortable taking ownership of execution while collaborating across teams. Whether it’s tweaking a Braze flow, analysing lifecycle metrics, or working with compliance to get messaging right - you get things done.

You're not just a doer; you’re someone who actively improves what already exists. You care about performance, precision, and turning CRM into something customers feel - not just see. What you bring:

• 3–5+ years of experience in CRM or lifecycle marketing, ideally in fintech, SaaS, e-commerce, or subscription-based environments.
• Strong hands-on experience working with Braze or similar platforms (e.g., building journeys, segmentation, dynamic content, triggers).
• Comfortable working with customer data (event-based and behavioural) to drive segmentation and logic.
• Experience with A/B testing, funnel performance metrics, and turning insights into action.
• Clear communicator who can collaborate across Product, Tech, Compliance, Analytics, and Creative.
• Fluent in Swedish and English

Bonus Points:

• Experience working in a regulated industry (e.g. finance, insurance, health)
• Good copywriting or editing skills
• Familiarity with AI-powered features in CRM (predictive scoring, dynamic content, etc.)
• Experience balancing both B2C and B2B CRM needs and messaging styles

Fun Facts:

• Work-life balance - hit the gym two minutes away or go for a jog in the city.
• Event - highly appreciated “Northchill” & Northcon (conference abroad).
• Health - 5000 kr health care allowance
• Breakfast and fruits every day, as well as "holy fika” each Friday.
• Regular after work and celebrated successes at the office.
• Stockholm's most beautiful office, right in the city center with incredible views and our very own roof top terrace.

Apply today and be a part of Northmill!